My career journey has been defined by a blend of technical expertise, creative problem-solving, and a commitment to human-centric solutions. As an advocate for holistic living, I extend this mindset to my professional and personal life, creating products that enhance lives while maintaining an ethical, inclusive perspective.
Ascension is one of the nation’s leading non-profit health systems, with a Mission of delivering compassionate, personalized care to all with special attention to those most vulnerable. Ascension is committed to transforming the way that healthcare is delivered and bring innovative solutions to address the market needs.
Enhanced Search Experience: Spearheaded the integration of AI/ML capabilities into healthcare search, optimizing data accuracy and increasing search-to-booking conversion rates by 31%.
Third-Party Integration: Led cross-functional teams to secure vendor partnerships, enabling seamless resource allocation and driving a fivefold increase in web traffic.
Operational Efficiency: Delivered an automated data pipeline, reducing time-to-market for data ingestion by 35% and streamlining operational workflows.
Strategic Leadership: Defined long-term strategies and developed a comprehensive roadmap to align with business objectives, ensuring timely delivery of key milestones.
KPI-Driven Results: Established a robust KPI framework to measure operational performance, achieving a 64% improvement in customer satisfaction through iterative process refinement.
Executive Collaboration: Presented product updates, cost-efficiency metrics, and strategic roadmaps to senior executives, securing buy-in for critical initiatives and budget approvals.
Team Development: Mentored Product Owners by facilitating effective work allocation, fostering leadership visibility, and aligning team efforts with organizational goals, resulting in multiple team member promotions.
Strategic Growth: Delivered transparent, data-driven reports for enterprise-level data management, ensuring progress visibility and alignment with strategic objectives
Kin + Carta is an outcome-based digital transformation, technology, data and experience consultancy that focuses on speed to value and return on investment and believes in using business as a force for good.
My career journey has been defined by a blend of technical expertise, creative problem-solving, and a commitment to human-centric solutions. As an advocate for holistic living, I extend this mindset to my professional and personal life, creating products that enhance lives while maintaining an ethical, inclusive perspective.
Strategic Product Leadership: Developed and executed product strategies informed by comprehensive analysis of user behavior and market trends, aligning with PepsiCo’s digital transformation objectives.
AI/ML Integration: Researched and applied advanced AI and machine learning practices across various products, driving innovation and enhancing business outcomes.
Process Automation: Designed and implemented templates and automated workflows, reducing data onboarding time by 25% and improving team productivity.
Agile Project Management: Tailored Scrum methodologies to meet team-specific needs, facilitating effective sprint planning, backlog grooming, and roadmap alignment.
Value-Driven Delivery: Prioritized features based on feasibility, desirability, and available resources, ensuring maximum return on investment for the product portfolio.
Stakeholder Collaboration: Maintained consistent communication and managed stakeholder expectations, achieving unified product strategies across departments.
Data-Driven Decision Making: Established key performance indicators and success metrics to inform prioritization, contributing to a 20% increase in efficiency.
Cross-Functional Team Leadership: Led cross-functional teams, including engineers, designers, and strategists, to deliver impactful digital solutions for PepsiCo’s transformation initiatives.
Pot80s is a pioneering fast-casual food company and franchise that offers an innovative, customizable baked potato dining experience. Our mission is to provide healthy, affordable meal choices through our unique "build your own baked potato" concept, allowing customers to enjoy nutritious options at a fraction of the cost. We see our food as an art form, enabling everyone to create their dream meal.
Co-Founder
Successful Funding Acquisition: Secured full funding through compelling, data-driven investor presentations, enabling expansion into retail locations and scaling operations.
Rapid Revenue Growth: Launched the innovative product concept, achieving a 50% month-over-month revenue increase in the first year by leveraging market analysis and a well-defined product roadmap.
Operational Optimization: Collaborated with logistics vendors to streamline delivery workflows, ensuring seamless operations and enhancing customer satisfaction while driving scalability.
Team Leadership: Recruited, hired, and engaged a dynamic team, fostering a collaborative environment that contributed to the successful execution of business.
Business Development: Directed growth initiatives, marketing strategies, and sales operations, effectively increasing brand awareness and market penetration.
Digital Presence Management: Designed and developed the company website, www.pot80s.com, enhancing online visibility and customer engagement.
Customer Feedback Integration: Incorporated sales data and customer feedback into product development cycles, continuously refining offerings to meet evolving preferences.
Rydoo is a leading financial platform that streamlines business travel and expense management for high-growth companies and enterprises. Originating from the merger of two innovative startups, Xpenditure and iAlbatros, Rydoo offers a comprehensive application that covers the entire travel and expense journey—before, during, and after each business trip. This holistic approach enhances operational efficiency and contributes to a more fulfilling work environment for employees.
Strategic Product Roadmapping: Analyzed user needs and market trends to create a product roadmap aligning development with business goals.
Feature Prioritization and Delivery: Decomposed complex features into actionable tasks, prioritizing based on value, development time, and resources, boosting efficiency by 40% through effective KPI assessment.
Cross-Functional Collaboration: Coordinated with sales, customer success, administration, and development teams to ensure cohesive product development and successful launches.
Enhanced User Experience: Designed informative mockups and conducted A/B testing to refine user interfaces, improving user experience and increasing adoption rates across diverse customer segments.
Effective Communication and Leadership: Authored detailed user stories and facilitated bi-weekly scrum meetings, fostering clear communication among stakeholders and guiding teams toward successful project execution.
Automation and Productivity Improvements: Developed templates and automated processes that accelerated new data onboarding by 25%, streamlining operations and reducing manual workloads.
Market Share Expansion: Drove end-to-end product development for per diems, delivering customer-centric solutions at scale, contributing to a 33% increase in market share and top app store rankings.
User Efficiency Optimization: Implemented A/B testing and behavioral analysis to enhance user experience, reducing processing time by 20% and improving adoption rates across global customer segments.
Garanti BBVA Payment Systems is a leading innovator in the credit card industry, offering a comprehensive suite of payment solutions, including chip-enabled, multi-branded, and co-branded card programs, as well as commercial and virtual cards. Their services extend to business marketing and e-commerce, providing clients with secure and efficient payment processing options.
Customer Retention and Engagement: Reduced customer attrition by 74% through data-driven loyalty programs and personalized marketing campaigns, resulting in a 130% increase in sustained user engagement.
Big Data Analysis: Conducted comprehensive customer profiling and behavior analysis to identify target attributes, leading to a 70% increase in campaign participation within six months.
Project Management: Automated retention activities by developing decision trees, streamlining processes, and enhancing efficiency.
Resource Management: Oversaw annual budget allocation, ensuring optimal utilization of resources to support marketing initiatives.
KPI Management: Established and managed key performance indicators for sales teams and support units, totaling 20 members, to drive motivation and achieve targets.
Cross-Functional Coordination: Collaborated with various departments to introduce new products, providing training and ensuring cohesive product launches.
Scalable Reporting Models: Developed scalable reporting models to track and analyze key performance metrics, enabling data-driven decision-making and improving marketing ROI by 21%.
Strategic Planning and Execution: Defined KPIs and executed product marketing strategies, enhancing operational efficiency, refining customer targeting, and ensuring timely product launches aligned with business objectives.